This article will discuss in detail the importance of music promotion, especially here in Nigeria as well as show you how to get positive results from it.
We are living in an age where digital promotion is thriving everywhere in business, and the music industry is nevertheless.
Millions of people spend more time online every day; especially on social media platforms like YouTube, Facebook, Instagram, etc.
It is very easy for a music artist to reach a wider audience, as well as grow their fanbase with their music promotion strategies.
Even though the online community is so crowded; and requires more strategies, to be able to get the attention of this online user who pursues diverse interests.
You can still cut through the noise if you can really understand and utilize the importance of music promotion.
The importance of promotion in the music industry.
Promotion is very important in the music industry because it can play a very vital role in making a musical artist become very successful.
As a matter of fact, music promotion will enable the music artist to reach a wider audience which might lead to an increase in the shares, likes, views, downloads, and streams of the artist’s songs.
What is a music promotion?
A music promotion is simply the art of creating awareness about your musical career and music.
Through music promotion, you will be able to get your music in front of millions of music consumers.
And if they like and engage with it, you can end up converting them to real fans who will always be on the lookout for more of your songs.
There are basically 2 forms of music promotion: offline and online music promotion.
Offline music promotion.
As the name implies, offline music promotion is the art of promoting your music in the physical sphere.
You can do this on the streets, in clubs, pubs, eateries, radio/TV stations, etc.
Online music promotion in Nigeria.
As the name also implies, online music promotion in Nigeria is the art of promoting music on the internet.
There are several free and paid platforms that you can use to do so.
Audiomack is one of the current most free platforms used by artists to promote their songs. You can simply create and promote your playlists on Audiomack to get more streams and plays.
Online music promotion services are a great way for artists to expand their audience and fanbase.
Paying for professional online music promotion services can open you up to a vast network of online music consumers you wouldn’t have reached by yourself.
But while settling for those services, never be in a haste to see results because online music consumers do not rush when it comes to listening to new artists.
But continuous reviews of your music on music blogs will make them finally want to hear what you really have to offer.
Know your aim in the music industry.
Finally, whether you will be exploring the world of music promotion in Nigeria on your own or partnering with a promotion company; it is always important to know your aim in the music industry as an upcoming musician.
You need to ask yourself and answer the following questions:
- Do you want to pursue music as a career?
- Or do you just want to make music as a hobby?
- Or prove to whoever cares you can sing or rap?
Having a clear aim before you surface in the music industry will help you set small milestones that will break down the workflow, and help you progress in the music industry.
Please share this article to help another upcoming musician learn about music promotion.