If you’ve been asking this question as an upcoming musician in Nigeria: how much does it cost to promote music in Nigeria, then this article is going to provide you with an accurate answer.
But before we dive into this article, I want you to understand the 2 ways you can promote music in Nigeria; and they are offline music promotion and online music promotion.
Additionally, I would like you to learn about How To Raise Money To Make Music, because music promotion will require you to spend so much money.
Now let’s move on to really see how much it really costs to promote music in Nigeria.
How much does it cost to promote music in Nigeria in 2024?
The cost of promoting music in Nigeria in 2024 is going to range between 50,000 (Fifty thousand Naira) to 1,000,000 (one million Naira), depending on the promotional services you are going to use.
And for that reason, we are going to break down this cost according to their services.
Below are some of those promotional services and their estimated cost for music promotion.
1. Online digital distribution.
The cost of distributing your music online will range between 20,000 (twenty thousand Naira) to 100,000 (hundred thousand Naira) depending on the aggregator or distributor you are going to use.
This service involves distributing your music to digital stores like Spotify, iTunes, Apple Music, Deezer, Tidal, etc.
The biggest advantage of this service is that it will help you to make money from your streams while promoting your music.
If you want us to help you distribute your music, chat with us via the WhatsApp number +2348132633812.
2. Music blog promotion.
The cost of promoting music in blogs will range between 20,000 (twenty thousand Naira) to 500,000 (five hundred thousand Naira depending on how popular the music blog is.
As noted earlier, music blogs have no fixed price they charge artists for music promotion.
It will depend on how popular the blog is.
But at times, you might get a positive result from promoting your music on upcoming blogs.
This is because upcoming blogs tend to push the artiste they promote in the hope that they will become superstars and in so doing blow their blog.
While big blogs will just upload your music and hope for their visitors to download and listen.
And the majority of these visitors are not even interested in music.
3. Radio/TV promo.
The cost of promoting music on radio/TV in Nigeria will range between 100,000 (one hundred thousand) to 500,000 (five hundred thousand Naira).
Never underestimate the power of radio and TV promo in Nigeria.
Am saying this because most artists think that the internet has completely washed away radio and TV promotions.
But I want to let you know that, there are millions of Nigerians who cannot afford a smartphone or meet up with the high cost of purchasing data every now and then.
So these kinds resort to radio/TV to listen to and enjoy their favorite songs.
So you need to harness the power of radio/TV promotion to reach these kinds
4. Social Media Ads.
Ads is an internet word for advertisement. And it usually involves putting money to boost your post; that is to say target and reach a wider audience based on interest, location, age, gender, etc.
Facebook, Instagram, and Google Ads at the easiest and less expensive to use.
Though lots of upcoming artists find it very hard to set up and run Ads on social media, we can help you do that.
All you have to do is reach us on the WhatsApp chat or contact form below.
5. Street banners, posters, flyers t-shirts/caps.
Another way to promote your music in Nigeria is through street banners, posters, flyers, t-shirts/caps, etc.
To achieve this promo you will need a good graphic designer who will design an album cover that will carry your artiste name and the title of the song you are going to promote.
After the design, you can then go to the press to print your banners, posters, flyers/caps, etc.
The cost or price for this kind of promo usually ranges between 50,000 and 100,000.
