Promoting music online in this digital age is the bedrock of success for musicians all over the world, but it’s rather unfortunate that upcoming musicians in Nigeria are finding it very difficult to promote their music online.
And if you are among these kinds, relax because I am going to show you at least 5 of the best ways to promote your music online in Nigeria.
But before I reveal those ways to you, let us first and foremost look at the definition of online music promotion.
What is online music promotion?
Online music promotion is simply the art of making your music available for streaming or download to a wider audience who are surfing the internet on a daily basis.
Benefits of online music promotion.
The benefits of promoting your music online are manifold, but below are some of them:
- Promoting your music online will help you to reach a wider audience and get them to listen to your music.
- Online music promotion will help you to gain music fans.
- When you promote your music online, you will increase your chances of blowing into the music industry.
- Online music promotion will help you to connect with music industry professionals as well as well-established artists in the country.
- Promoting your music online will help you to get gigs and endorsements that are likely to fetch you so much income.
What are the best ways to promote your music online in Nigeria?
The best ways to promote your music online in Nigeria are:
- Distribute your music to digital (streaming) stores.
- Promote your songs on music blogs.
- Get press coverages or reviews.
- Create and share viral videos.
- Make freestyle videos.
1. Distribute your music to digital (streaming) stores.
One of the best ways to promote your music online in Nigeria is to distribute your music to digital or streaming stores like Spotify, Apple Music, Deezer, etc.
However, distributing your music to digital stores will involve certain processes that may include choosing an aggregator, getting the right artwork and song format, and paying a certain fee depending on the percentage cut you wish to gain from your streams.
The most important aspect of distributing your music to streaming stores is that you will be able to make money while people are streaming your music.
If you do not know how to distribute your song to a digital store, contact us now and we will help and guide you on how to do so.
2. Promote your songs on music blogs.
Music blogs are one of the best ways to promote your music online in Nigeria, and there are several of them that are readily available.
The most important thing about promoting your music on music blogs is that they will enable you to appear on Google search engines when people are searching for your name and song title, or even a related keyword.
However, it is worth noting that music blogs have a price tag and their prices vary extensively based on how popular they are.
Here at Taculia Records, we have our own music blogs that helps us to upload and promote music for upcoming artists, and you can reach out to us via our contact page now.
Our price is very affordable.
3. Get press coverages or reviews.
Press coverage or review is simply a process where media houses or blogs write about you.
It doesn’t necessarily have to be your profile or musician bio, but rather what is ongoing in your life as a potential celebrity.
A press coverage or review could be about a new single, EP, or album you just dropped, or are about to drop.
It is press coverage or review that helps fans to connect with their favorite artist as they get updates about what is ongoing in their lives.
4. Create and share viral videos.
One of the best ways to promote your music in Nigeria is to create and share viral videos on your social media accounts.
You can record yourself vibing to one of your demos or songs. You can also select funny or sports videos and put your music in the background so that when people are watching the short video they can get to listen to your songs.
5. Make freestyle videos.
For upcoming musicians who do not have money to record their own original song or track, freestyle videos are one of the content you can use to promote yourself for a start.
With a good freestyle video, you will be able to attract record labels or music sponsors who will be instrumental to the success of your music career.