As one of the top record labels in Nigeria, Mavin Records is currently a home to notable artists like Rema, Ayra Starr, Crayon, Boy Spice amongst many, and in this article we are going to look at who is the best singer in Mavin Records.
Uncovering the best singer in Mavin Records will plunge us into looking at some very important things concernin the artist.
So without wasting much time, let us look at who is the best singer in Mavin Records
Who is the best singer in Mavin Records?
The best singer in Mavin Records is Rema and this is because the talented young singer has been able to bad notable awards more than his other label mates. Recently he won the award for the Best Afrobeats in a new category that was introduced at the MTV VMAs with his hit single titled “Calm Down” which he featured an international singer known as “Selena Gomez”.
Coming closer to Rema as the best singer in Mavin Records is Ayra Starr who has a song that hit the international scene titled “Rush”.
Rema was born Divine Ikubor on 1st May 2000 and was signed to Mavin Records by the label’s CEO Don Jazzy in 2019 and in the same year he rose to stardom with his single titled “Dumebi”.
The story of his early life has it that Rema was born into a Christian family in Benin City, Edo State of Nigeria. While growing up, he used to sing and rap in his secondary school days.
After the death of his father and elder brother, Rema was the only one left to take care of his mother and thank God today he is living up to what his family expected of him.
How did Rema become famous?
Rema became famous in 2019 when Jonzing World, collaborated with Mavi Recod to release the music video for the hit single “Dumebi”, which was a major breakout song from Rema’s self-titled EP. The music video featured a cameo appearance from Diana Eneje.
History has it that Rema’s musical career began in 2019 when he made a viral freestyle video on Instagram to a song done by D’Prince and titled “Gucci Gang” and it got the attention of D’Prince who brought him to Lagos and signed him to his record label “Jonzing World”.
Jonzing World was affiliated to Mavin Records which was owned by D’Prince’s elder brother known as Don Jazzy.
The achievement of Rema in 2023.
Rema’s biggest achievement in 2023 was when he won the award for the ‘Best Afrobeats’ at the 2023 MTV Video Music Awards (VMAs). Rema bagged the award on Tuesday, September 12th, at the Prudential Center, Newark, New Jersey.
The award for the Best Afrobeats is a new category that was introduced at the MTV VMAs, and it’s emergence saw Rema becoming the first African artist to win it. The award was made possible by the remix of his song, ‘Calm Down’ which features American female singer Selena Gomez.
Rema’s contenders for the same award were ‘It’s Plenty’ by Burna Boy, ‘Unavailable’ by Davido featuting Musa Key’s, ‘Rush’ by Ayra Starr, ‘People’ by Libianca, ‘2 Sugar,’ by Wizkid ft Ayrra Starr, and ‘Bandana’ by Fireboy DML featuring Asake.
So far so good, ‘Calm Down’ remix has achieved a remarkable success internationally because it became the first song ever to maintain a place on the Billboard US Afrobeats Songs chart for a full year. as well as claim the prestigious title of inaugural No.1 hit on The Official MENA Chart.
While giving his acceptance speech, Rema paid tribute and respects to Nigerian artists who paved the way for him to go that far, and those he mentioned included the late Fela Kuti, Don Jazzy, and D’Prince (his label head), Tuface Idibia, D’Banj, Wizkid, Davido, and Burna Boy.
He said: “This means so much seeing Afrobeats grow this big and me representing Afrobeats tonight. I am so happy. Shoutout to the people who opened the doors for me”
He ended his speech by encouraging contemporary Afrobeats upcoming artists to maintain the same passion as his role models, emphasizing the importance of opening doors for emerging talents, just as his idols had done in the past.
Notable achievements of Rema sincce 2021.
Since Rema came to limelight in 2019, his notable achievements sine 2020 are:
- Rema’s song was included on the FIFA 21 soundtracks in September, 2020.
- In May 2021, Rema announced that he would be calling his sound “Afrorave”, which he invented as a subgenre of Afrobeats with influences of Arabian and Indian music which has led to him having one of the strongest fanbases in the country known as Ravers.
- In September 2021, Rema and his label mate Ayra Starr were unveiled as a brand ambassador for the popular soft drink Pepsi.
- On the 7th of November 2022, Rema received an award on stage during his London concert as his songs achieved 1 billion streams worldwide.
Awards so far won by Rema.
Rema has so far won 5 awards since 2019 and they includes:
- The Headies award for ‘Next Rated’ on 19th October 2019.
- Soundcity MVP awards for the best new artists on January 12, 2020.
- In 2020 again he won the Best Male Artist category and Digital Artist of the Year in the 16th edition of The Headies for his song “Calm Down”.
- ‘Best Afrobeats’ at the 2023 MTV Video Music Awards (VMAs).