The success of every upcoming artist in Nigeria and globally begins with the ability to promote their music, whether it is a single, an EP, or a full album. Promoting independently can be challenging, which is why seeking the assistance of a professional music promotion company is essential.
Before the rise of the internet, Alaba International Market was the hub of music promotion in Nigeria. The strategy involved compiling mix CDs that included trending songs alongside tracks from upcoming artists. The hope was that as listeners enjoyed popular songs, they would also discover and appreciate new artists’ music.
This strategy was effective because when an upcoming artist’s music was good, listeners would gradually fall in love with it, helping the artist gain recognition and eventually “blow” in the Nigerian music industry. However, with the advent of the internet, the focus of music promotion has shifted online, where music consumption happens on a massive scale.
After extensive research, I have compiled a list of the best music promotion companies in Nigeria along with their contact details. But before we get to the list, let’s briefly define what a music promoter is and what they do.
What is a Music Promoter?
A music promoter is an individual or platform that ensures music from upcoming artists is heard widely until the artist gains visibility and recognition in the music industry.
What a Music Promoter Does
Music promotion companies help showcase the talents of artists and develop strategies to ensure their work is noticed. Their responsibilities may include:
- Securing a professional studio for musical recording.
- Booking gigs and live performances.
- Scouting for endorsement deals.
- Pitching upcoming artists to record labels.
List of the Best Music Promotion Companies in Nigeria
Here are some of the most effective music promotion companies in Nigeria:
- Taculia Records
- Nitro Studios
- 1710 Media
- Naija Mix Entertainment
- StickerFM Radio
- NaijaArtiste Promotions
- Derebels Records
1. Taculia Records
Taculia Records is among the leading music promoters in Nigeria. With several online platforms, they can publish and promote the music of upcoming artists to a wider audience. While their main focus is establishing themselves as a leading record label, they also dedicate efforts to promoting talented upcoming artists.
They employ strategies designed to make artists stand out, focusing on those already producing quality music and seeking exposure. You can reach out via the contact form on their website or chat directly on WhatsApp:
Alternatively, you can call 08132633812 or 08079974193 for more details.
2. Nitro Studios
Located in Bayelsa State, Nitro Studios is a notable music promotion company. They also operate a digital recording studio where artists can produce music affordably. The studio is at Otiotio Junction, beside Baraza, along Mbiama-Yenegoa Road, Yenegoa, Bayelsa State. Contact them at 08120140056.
3. 1710 Media
Established in 2018, 1710 Media offers comprehensive music promotion services including:
- Release strategy
- Playlist promotions
- Press kit design
- Musician biography writing
- Press release writing
- Website design
- Online advertising
- Online PR
- Email marketing
- Nigerian radio promotion
- Music TV airplay
- Social media release campaigns
Located in Gbagada, Lagos, you can contact them through their website at 1710media.com or call 07069199522.
4. Naija Mix Entertainment
This company focuses on promoting upcoming artists and helping them become outstanding in the Nigerian music scene. They are located at 12 Ajasa Street, Lagos Island, Lagos State. Reach them at 081222582160 or 08063607014.
5. StickerFM Radio
StickerFM is a digital radio platform that allows artists to upload music for worldwide promotion. They are located at 3/4 Adeyanju Boni Road, Ring Road, Ibadan, Oyo State. Contact them at 08076335972 or 08132375678.
6. NaijaArtiste Promotions
NaijaArtiste Promotions offers affordable, one-stop promotion services for both independent artists and record labels. Their goal is to expose music to a worldwide audience. Located on the 2nd Floor of The Garnet Building, Igbo Efon, Lekki, Lagos State. Call 08144433062.
7. Derebels Records
Derebels Records invests in talented Nigerian musicians and facilitates collaborations with A-list artists. Contact them at 09022388883.
