How Empire distributes their music.
Empire’s has a backend technology that allows them to deliver music directly to streaming and retail platforms, and this backend technology bypasses the existing digital distribution services.
This means that instead of them depending on aggregators like CD Baby, Tunecord etc. to help them distribute their artist music to the digital stores, they do so via their own personal software without having to incur any additional payments.
After the distribution, they also has a software that allows their music managers and artists track their revenue and in so doing be certain of the right percentage cut of the revenues or royalties.
How to get empire distribution deal.
To get an Empire distribution deal you must ensure you are already making waves as a big musician or top artist in your country before you contact the Empire distribution company or even wait for them to approach you for a distribution deal.
For example, here in Nigeria, Olamide was already a big artists who had a record label known as YBNL Nation with top artists already signed to the label before he was spotted b Empire and earned the distribution deal he currently has with them.
However, permit me to list and explain some of the steps you must take if you want to get a distribution deal with Empire distribution.
- Understand how the empire distribution deal works.
- Make good music.
- Establish a consistent brand.
- Build a loyal fan base.
- Network and collaborate with Empire artists.
- Submit your music to the Empire A&R team for review.
- Negotiate the deal.
1. Understand how the empire distribution deal works.
Before you ever think of getting an empire distribution deal, you must first of all understand how the Empire distribution deal works.
You can simply do this by visiting the Empire distribution official website or trying to contact their A&R team and get them to explain the various types of distribution deal they offer to artists.
2. Make good music.
I assure you that Empire distribution has already been known for distributing high-quality music from artists who are good in their respective genres.
So if you want to get their distribution deal you must ensure you are making music that sounds good and professional, and the best way to do this is to find an experienced or popular producer to sequence, mix and master your songs.
Make sure you also study the kind of music that most of the Empire artists are making and adopt a unique style from it that will make you seem professional.
3. Establish a consistent brand.
Establishing a consistent brand is another thing that will get you close to getting a distribution deal with Empire distribution.
You can do this by joining all the popular social media platforms like TikTik, Faccebook, Instagram, YouTube, Twitter etc. and create musical content that will stand you out of the crowd.
You can as well develop a recognizable brand identity such as logos, artwork, and messaging
4. Build a loyal fan base.
Building a loyal fan base will also increase your chances of getting an Empire distribution deal, and the simple way to do this is joining all social media platforms and creating content that will give you lots of followers.
And make sure you engage with your audience, and demonstrate your marketability, respond to comments, and foster a loyal community in order to make them loyal to you.
5. Network and collaborate with other empire artists.
Networking and collaborating with artists who are already signed to Empire distribution will show your credibility and put you in the face of the Empire distribution team.
You can also attend industry events, and connect with influencers to increase your visibility and this will in turn make it possible for them to consider giving you a distribution deal.
6. Submit your music to the Empire A&R team for review.
To get an Empire distribution deal, you can also submit your music to the Empire Distribution’s A&R team through their official website or social media channels.
7. Negotiate the deal.
Once you have been given the opportunity you have to go ahead and negotiate a deal and you must make sure you do not do this alone but with a strong legal team, music manager and industry expert behind your back.
Also you need to ask them to give you time to research and understand the contract involved which means you need to familiarize yourself with the terms, conditions, and expectations of the deal including delivery deadlines and promotional commitments.
