Many independent artists want to reach global audiences without giving up ownership of their music. This is one of the reasons music distribution companies have become an important part of the modern music industry. Rather than handling every aspect of music delivery alone, artists can partner with a distribution company that already has relationships with major streaming platforms and digital music stores.
Empire is one of the music companies that offers distribution services to artists and record labels. Over the years, the company has worked with a wide range of musicians across different countries and genres, helping them make their music available to listeners worldwide. If you have ever wondered how an Empire distribution deal works, this guide explains the process in simple terms.
How empire distribution deal works
An Empire distribution deal works by allowing an artist or record label to partner with Empire for music distribution, royalty collection, and various support services while generally retaining ownership of their music. Depending on the agreement, Empire may also provide marketing, promotional, analytics, and strategic support, while revenue generated from streams and sales is shared according to the specific terms negotiated between both parties.
To understand the value of an Empire distribution deal, it is important to first understand what music distribution means in today’s industry.
In the past, artists relied heavily on record labels to manufacture CDs, distribute physical copies, and place music in stores. Today, music consumption has largely shifted to digital platforms such as Spotify, Apple Music, Audiomack, YouTube Music, Amazon Music, Deezer, Boomplay, and many others.
For an artist to make music available on these platforms, there must be a system that delivers the music files, metadata, artwork, and licensing information correctly. This is where distribution companies become valuable.
Empire acts as a bridge between artists and music platforms. Instead of the artist approaching every streaming service individually, Empire helps manage the process through its established network and infrastructure.
Understanding the role of Empire in music distribution
Empire is not simply a company that uploads songs to streaming platforms. Depending on the partnership arrangement, the company may provide several services designed to help artists grow their careers.
When an artist signs a distribution agreement with Empire, the artist typically grants the company permission to distribute specific musical works across various digital platforms. Those works may include singles, EPs, albums, deluxe editions, remixes, or other music projects covered by the agreement.
After receiving the music, Empire handles the technical side of delivery. This includes preparing releases, ensuring metadata accuracy, distributing content to partner platforms, tracking performance, and collecting royalties generated by the music.
In some cases, Empire may also offer additional support such as playlist pitching, release strategy guidance, promotional assistance, audience development, and marketing initiatives. The exact services provided depend on the agreement signed by the artist.
This arrangement allows artists to focus more on creating music while leveraging Empire’s experience in music distribution and industry operations.
What happens after signing an Empire distribution deal
Once an agreement is signed, several steps usually follow before the music reaches listeners.
Music delivery
The artist or record label submits the music files, cover artwork, song information, contributor details, and other required materials.
These details are important because streaming platforms rely on accurate metadata to identify songs, credit contributors, and distribute royalties properly.
Content review
The submitted materials are reviewed to ensure they meet platform requirements and industry standards.
This process helps reduce errors that could delay releases or create problems with royalty tracking.
Distribution to platforms
After approval, the music is delivered to supported streaming services and digital stores.
This allows listeners across different countries to access the music through their preferred platforms.
Release management
Empire may assist with release planning depending on the agreement.
This can involve selecting release dates, coordinating campaigns, preparing promotional activities, and helping maximize visibility around a launch.
Royalty collection
As streams, downloads, and other forms of consumption occur, royalties begin accumulating.
Empire collects revenue from partner platforms and distributes earnings according to the terms agreed upon in the contract.
Reporting and analytics
Artists typically receive access to reporting tools and performance data.
This information can help them understand where listeners are located, which songs perform best, and how their audience is growing over time.
Why many artists prefer distribution deals over traditional record deals
One reason distribution deals have become increasingly popular is that they often provide more flexibility than traditional recording contracts.
Under a traditional record deal, artists may transfer significant rights to a record label in exchange for funding, promotion, and career development.
With a distribution arrangement, artists frequently maintain greater control over their music while still gaining access to professional distribution services.
This balance between independence and industry support appeals to many musicians who want to build sustainable careers on their own terms.
Artists who are exploring different business models in the music industry may also find it helpful to read what Empire Distribution does for artists, where I explain the broader role the company plays beyond simply delivering music to streaming platforms.
Can independent artists get an Empire distribution deal?
Yes, independent artists can potentially secure distribution opportunities with Empire, although acceptance is generally based on factors such as music quality, audience growth, commercial potential, brand development, and overall career trajectory.
Like many established music companies, Empire is selective about the projects it chooses to support. The company often looks for artists who demonstrate commitment, professionalism, and evidence of audience engagement.
This means that simply making music may not be enough. Artists often improve their chances by building a fan base, creating consistent releases, maintaining strong branding, and generating measurable traction on digital platforms.
If you are interested in pursuing this path, you can also read my detailed guide on how to join Empire Distribution record label.
Do artists keep ownership of their music?
One of the most attractive aspects of many distribution agreements is the possibility of retaining ownership of musical works.
However, ownership terms vary depending on the contract.
Some agreements allow artists to maintain full ownership while granting distribution rights to Empire for a specified period.
Other arrangements may involve broader partnerships that include additional services and obligations.
This is why artists should always review agreements carefully before signing.
Ownership, licensing rights, royalty percentages, contract duration, and promotional commitments should all be clearly understood before entering any partnership.
How Empire earns money from distribution deals
Empire operates as a business, so the company generates revenue through the services it provides.
In many distribution arrangements, the company receives a percentage of revenue generated by the distributed music.
The exact percentage varies based on the specific agreement.
Factors that can influence revenue sharing include:
- The artist’s existing audience size.
- The level of support being provided.
- The marketing resources involved.
- The scope of the partnership.
- The projected commercial potential of the music.
Because agreements differ from artist to artist, there is no single revenue split that applies to every Empire deal.
If you want a deeper discussion about earnings and royalty structures, you should also read how much does Empire Records pay.
Empire distribution deals for record labels
Empire does not work exclusively with individual artists.
The company also partners with record labels seeking broader distribution capabilities.
This arrangement allows labels to benefit from Empire’s infrastructure while continuing to develop and manage their own artists.
One of the most discussed examples among Nigerian music fans is the relationship between YBNL Nation and Empire.
Through distribution partnerships, music from artists associated with the label can reach audiences across numerous digital platforms worldwide.
Many readers who follow Nigerian music also ask questions about the relationship between Empire and YBNL artists. For additional context, you may find my article on whether Olamide is signed to Empire useful.
How promotion may fit into an Empire deal
A common misconception is that every distribution agreement automatically includes extensive marketing support.
In reality, promotional services often depend on the specific contract.
Some artists receive significant strategic support, while others primarily receive distribution services.
Potential promotional assistance may include:
- Release planning.
- Playlist pitching.
- Marketing consultation.
- Audience development support.
- Digital campaign coordination.
- Industry networking opportunities.
The level of support generally reflects the nature of the partnership and the resources allocated to a particular project.
