Starboy Records is the music imprint and brand platform owned by Nigerian Afrobeats superstar Wizkid. Unlike traditional Nigerian record labels with large artist rosters, Starboy Records operates as an artist-driven imprint, focused on music releases, branding, and creative control.
Starboy Records is featured among Nigeria’s influential music labels in our complete guide to the
Top Record Labels in Nigeria,
which profiles active and impactful labels shaping the industry.
Who Owns Starboy Records?
Starboy Records is owned by Wizkid (Ayodeji Ibrahim Balogun). The imprint was created as an extension of his personal brand, giving him independence, flexibility, and control over how his music and affiliated projects are released.
Many people searching for information about Wizkid’s label often confuse Starboy Records with a non-existent label called “Wizkid Records.” This confusion is addressed fully in our detailed article on
Wizkid record label,
where the distinction is clearly explained.
When Was Starboy Records Established?
Starboy Records emerged after Wizkid’s departure from Empire Mates Entertainment (EME), marking a turning point in his career. The imprint became the primary platform through which Wizkid released music, built partnerships, and expanded his global brand.
Rather than launching as a conventional record label, Starboy Records was structured to support Wizkid’s artistic direction while allowing collaboration with international distributors and partners.
Is Starboy Records a Full Record Label?
Starboy Records does not operate like traditional Nigerian record labels such as Mavin Records or YBNL Nation. Instead, it functions as:
- A personal music imprint
- A brand identity
- A release platform for Wizkid’s projects
- A home for select affiliated acts
This structure allows Wizkid to maintain creative independence while working with global music companies for distribution and promotion.
Artists Associated With Starboy Records
Over the years, Starboy Records has been associated with a small number of artists and collaborators. Unlike mass-signing labels, Starboy Records focuses on selective partnerships rather than maintaining a large roster.
The imprint’s approach prioritizes quality, branding, and long-term relevance over quantity.
The Role of Starboy Records in Wizkid’s Career
Starboy Records plays a central role in Wizkid’s career by:
- Giving him ownership over his music
- Allowing flexible international partnerships
- Strengthening his global brand identity
- Reducing dependence on traditional label structures
This imprint model has become increasingly common among top African artists seeking independence and global reach.
Starboy Records in Nigeria’s Music Industry
Although Starboy Records does not operate as a large conventional label, its influence within Nigeria’s music industry is significant due to Wizkid’s stature and global impact.
Its inclusion among the
Top Record Labels in Nigeria
reflects influence, not size — showing that impact in the industry is not measured only by artist numbers.
Final Thoughts on Starboy Records
Starboy Records represents a modern, artist-first approach to music business in Nigeria. It proves that successful artists can operate outside traditional label systems while maintaining relevance, control, and global success.
- ✅ Owned by Wizkid
- ✅ Functions as an imprint, not a mass-signing label
- ✅ Focuses on branding, releases, and creative control
- ✅ Plays a key role in Nigeria’s evolving music business model
