Every upcoming artist wants the same thing: visibility. In Nigeria, visibility often comes through the hands of music promoters—people who connect your sound to clubs, concerts, playlists, media, and real fans.
But how do you actually reach them the right way?
At Taculia Records, we’ve seen that most artists don’t get ignored because they’re not talented—they get ignored because their approach is poor.
This guide gives you a clean, professional blueprint to find, contact, and build relationships with music promoters in Nigeria in 2025.
Where to Find Active Music Promoters (and Verify Them)
- Instagram & X (Twitter)
Search tags like: #nigerianpromoter, #lagospromoter, #industrynite, #afrobeatsconcert, #artistshowcase.
Check recent posts, event flyers, tagged photos, and comments to confirm they’re active.
- Event Brands & Series
Follow recurring platforms (e.g., industry showcases, campus tours, city block parties).
Study who’s on the flyer (host, promoter, partners), then cross-check their pages.
- DJs & MCs
Many promoters operate through DJs and hype men. If a club DJ posts a weekly gig, ask (politely) who books the lineup.
- LinkedIn & Company Sites
For corporate-level promoters, look for company pages, staff roles, and official emails.
- On-ground Networking
Attend shows early; introduce yourself before the headline rush. Be brief, respectful, and follow up later online.
Red flags to avoid: no history of real events, only WhatsApp numbers, fake testimonials, pressure to pay “right now,” or refusal to use invoices/contracts.
Prepare Before You Reach Out (Don’t Skip This)
Have these ready so you look serious:
One-sheet (EPK): 1 page with bio, press photo, genre, highlights, recent release, links, and contact.
Music links: Smart link (Spotify/Apple/Boomplay/Audiomack). Avoid sending large files.
Clean versions: Radio edit + performance version (no backing vocals in hooks).
Performance clips: 30–60s vertical video that proves stage presence.
Press photos: Two clear images (portrait & landscape).
Social proof: Real numbers, not bought followers.
Contact: Email + phone/WhatsApp (business hours).
DM & Email Templates That Work
Instagram DM (short & professional)
Hi [Name], I’m [Artist Name], an Afrobeats/Alte act based in [City]. I’m promoting my new single “[Title]” and would love to explore [club performance / campus tour / showcase slot].
EPK + links: [smart link] | 60s live clip: [link]
If this fits your lineup, I can share dates and budget. Thanks!
Email (for companies / bigger promoters)
Subject: Performance/Promo Request – [Artist Name] – “[Song Title]”
Body:
Hello [Name/Team],
I’m [Artist Name], an [genre] artist from [City]. I’m building momentum around my new single “[Title]” and seeking [specific service: showcase slot / club tour / digital promo].
EPK: [link]
Smart link: [link]
Live clip (60s): [link]
Availability: [dates/months]
Budget range: ₦… – ₦…
If this aligns with your programming, I’d love next steps.
Best regards,
[Name] | [Phone/WhatsApp] | [Email] | [Instagram]
Pro tips:
Keep messages short; lead with value and clarity.
Never attach giant files; use links.
Include budget range to show you’re serious.
Follow-Up Cadence (Without Being Annoying)
Day 0: Initial DM/email.
Day 3–5: Short follow-up (“just checking in; any availability for [month]?”).
Day 10–14: Second follow-up with an update (press mention, new clip, radio add).
After 2 tries: Pause. Re-approach when you have real progress.
What To Negotiate (And Put in Writing)
Deliverables: Slots, number of plays, stage time, content deliverables, brand tags.
Timeline: Exact dates and length of campaign.
Fees & payment schedule: Deposit, balance, refund terms.
Usage rights: Who owns photos/videos from the event.
Reporting: Basic stats (attendance, clips, DJ feedback, links).
Always request an invoice and keep receipts. For larger fees, sign a simple agreement (even a one-pager).
Networking On-Ground (How to Talk, What to Say)
Arrive early, buy a drink, tip the DJ, support other artists.
Introduce yourself in one minute: who you are, your single, what you’re seeking.
Offer value: Can you mobilize fans? Provide clean stems? Share content to your fanbase?
Exit gracefully: “I’ll DM you my EPK tonight. Thank you.”
30-Day Action Plan (Sample)
Week 1: EPK + links ready; shortlist 15 promoters; craft tailored messages.
Week 2: Send 10 DMs/emails; attend 2 events; collect 2–3 videos.
Week 3: Follow up; book 1–2 slots; launch a small TikTok challenge.
Week 4: Perform, shoot recap, post across socials; tag promoter & venue; gather metrics; re-pitch with results.
Common Mistakes to Avoid
Mass-spamming copy-paste messages.
No clean radio/performance versions.
Zero budget talk—promoters are businesses.
Paying full fee to random WhatsApp numbers.
Disappearing after one message or one show.
Final Thoughts
Reaching promoters isn’t luck—it’s process. Build proof, contact professionally, follow up respectfully, and show up consistently. At Taculia Records, we’ve seen these steps turn unknown artists into bookable artists.
FAQs – Contacting Music Promoters in Nigeria
1) Can I contact promoters without a manager?
Yes. Many upcoming artists DIY successfully—just be professional.
2) What should be inside my EPK?
Bio (80–120 words), press photo, genre, highlights, smart link, live clip, contact details, and 1–2 quotes or reviews if you have them.
3) How long before I follow up?
3–5 days, then again after 10–14 days with new progress.
4) Should I pay for WhatsApp broadcast lists?
Be careful. If there’s no verifiable reach or proof of results, skip it.
5) Is it okay to offer a small budget first?
Yes. Start with a pilot, measure results, then scale.
6) A promoter asked for my social passwords—should I give them?
Never. That’s a red flag. Use brand collaboration roles or view-only links.
