Dapper As A Music Distributor In Nigeria.

I always love to tell the artists of my time, i.e. the 2000’s, that the music industry has really evolved from the time we used to trek the whole of Alaba market with our master Cd looking for a music marketer to listen to our songs in the hope of buying it, to a time where we can just surf the internet in the comfort of our home and look for a music industry that will give us one music contract or another.

And one of the music contract that I have fallen in love with over the years is music distribution because it gives an artist some form of freedom compared to a record deal.

In this post therefore, I am going to walk you through one of the music distribution companies in Nigeria known as Dapper, and I hope it will help you understand more in case you have an opportunity to sign a music distribution deal with them.

So without wasting much time, let us get started with this post by looking to see Dapper as a music distributor in Nigeria.

Is Dapper a music distributor?

Yes, Dapper is a music distributor in Nigeria and they offer artists music distribution and administration deals to help them get their music onto streaming platforms like Spotify, Apple Music, TikTok, Amazon music etc. And this deal usually involves a split of the percentage share from the revenues and royalties generated from the music that binds this deal.

Aside from music distribution, they also offer music-related services like music publishing, royalty tracking and payment as well as music marketing and promotion.

How Dapper distributes music.

Dapper distributes music to streaming platforms and digital download stores that helps to generate revenue from those who are subscribed to the platform for the purpose of getting access to their favorite songs.

Below is an overview of their music distribution process;

Digital music distribution: This is a process where Dapper distributes music through various music streaming and download platforms like Spotify, Apple Music, Amazon music, Google Play, YouTube Music etc.
Marketing and promotion: Understanding that distributing music to platforms will not help them generate the needed revenues if people are not streaming them, Dapper music incorporates music marketing and promotional efforts to make the music visible to online music consumers. Some of the promotional tools they use are; putting songs on popular playlists across streaming platforms, using social media influencers and ads to promote their artists work.
Royalty management: Dapper music helps their artists to tracks the revenues generated from streams, downloads, publishing etc. of their music, and split the percentage according to the percentage agreed upon in their distribution deal.
Detailed analytics: Dapper music also provides a detailed analytics and insights on how their artists music is performing across the various platforms they are being distributed to.

By utilizing these and many more music distribution strategies, Dapper Music enables artists to reach a global audience, increase their online presence, and earn revenue from their music.