When it comes to navigating the business of music, Tiwa Savage has made some of the smartest moves in Afrobeats history.
At Taculia Records, we’ve followed her journey from Mavin Records to international stages, and today we bring you the full breakdown of her current record label situation in 2025.
Which record label is Tiwa Savage currently signed to?
Tiwa Savage is currently signed to Universal Music Grou (UMG) Records and she also has a distribution deal with Empire distribution for her 2025 latest album titled “This One Is Personal”.
Empire Distribution — Her Latest Release Partner
Tiwa Savage’s most recent album, This One Is Personal (released August 29, 2025), was distributed via Empire Distribution. This marks a shift away from traditional record label contracts toward an independent distribution model.
For Tiwa, this means greater ownership of her music and the freedom to decide how and when her work reaches the world.
At Taculia Records, we see this as Tiwa’s boldest business move yet—proving that African artists no longer need to rely fully on old systems to dominate globally.
Universal Music Group (UMG) — The International Powerhouse
In May 2019, Tiwa Savage signed an exclusive global recording deal with Universal Music Group (UMG). This move gave her direct access to global markets and marked her official transition into the international music space.
While Empire now handles her distribution, UMG continues to strengthen her global presence, branding, and partnerships.
Mavin Records — Her Launchpad and First Label Home
Tiwa Savage signed with Mavin Records in 2012, under Don Jazzy, after co-founding her own imprint 323 Entertainment.
It was during her Mavin years that she dropped classics like Kele Kele Love and her debut album Once Upon a Time (2013). In 2019, she officially parted ways with Mavin and moved into her UMG deal.
Why This Label Path Matters
Mavin Records: Gave Tiwa her foundation in Afrobeats.
UMG: Positioned her as a global star.
Empire Distribution: Gave her independence and ownership.
This evolution shows Tiwa Savage’s ability to adapt to the ever-changing music industry while securing her legacy as the Queen of Afrobeats.
Frequently Asked Questions About Tiwa Savage’s Record Label
Q1: What record label is Tiwa Savage signed to in 2025?
As of 2025, Tiwa Savage works with Empire Distribution for her music releases while maintaining her global deal with Universal Music Group (UMG).
Q2: Did Tiwa Savage leave Mavin Records?
Yes. Tiwa Savage officially left Mavin Records in 2019 after a successful run, moving on to sign with UMG.
Q3: Who distributes Tiwa Savage’s new album This One Is Personal?
Her 2025 album This One Is Personal is distributed by Empire Distribution, ensuring wider reach while giving her more creative freedom.
Q4: Is Tiwa Savage still under Universal Music Group?
Yes, Tiwa Savage is still part of UMG’s global roster, which handles her branding, collaborations, and international recognition.
Q5: Does Tiwa Savage own her music?
By working with Empire Distribution, Tiwa has gained greater independence and ownership compared to her earlier years under Mavin Records.
Final Thoughts from Taculia Records
At Taculia Records, we see Tiwa Savage’s label journey as a blueprint for upcoming African artists. She started locally, went global, and has now carved out independence—all while keeping her crown as the Queen of Afrobeats.
Her moves prove that the future belongs to artists who know how to balance creativity with smart business choices.
