The Nigerian music industry has become one of the biggest and most influential in the world. From Lagos to London, New York to Johannesburg, Nigerian artists are shutting down arenas, topping international charts, and breaking global records.
But while stars like Wizkid, Burna Boy, Davido, Rema, Tems, Ayra Starr, and Omah Lay shine brightly on stage, there are key people behind the scenes who helped push them to the spotlight.
These people are the music promoters—the tireless workers who organize shows, create platforms, connect brands to artists, and ensure upcoming musicians are heard by the right audience.
At Taculia Records, we always remind upcoming artists that talent alone is not enough. If your music is not promoted, it will remain hidden no matter how good it sounds.
That’s why we compiled this special list of the top 10 tested and trusted music promoters in Nigeria (2025)—so you can know the movers and shakers making the industry work.
Who Are the Top Music Promoters in Nigeria?
The list of the top 10 music promoters in Nigeria are:
- Paulash Panache – Club & Event Promoter
- Paul O (Paul Okoye) – Founder of One Africa Music Fest
- Smade (Adesegun Adeosun Jr.) – Co-Founder of Afro Nation
- Bamidele Adams (Bamis Entertainment)
- Billique – Digital Promotion Specialist
- Scoop Naija – Grassroots & Street Promoters
- Solly1x – Nightlife & Club Promotions
- Tobi Mohammed (Alhaji Popping) – Co-Founder of The Plug
- Abifade “Bayarn” Tomide – Talent Manager & A&R
- Muyiwa Awoniyi – Co-Founder of BSB / Manager of Tems
1. Paulash Panache – Club & Event Promoter
Paulash Panache is one of the most consistent event and club promoters in Nigeria. Known for bringing nightlife to life in Lagos and Abuja, Paulash has created platforms where both established and upcoming artists can showcase their music to real audiences.
He has worked with top artists like Zlatan Ibile, Bella Shmurda, Naira Marley, Portable, and Mohbad (RIP), while still giving opportunities to fresh talents who are trying to break into the industry.
At Taculia Records, we respect Paulash because he represents the kind of promoter upcoming musicians should connect with—grassroots, energetic, and directly connected to the fans.
2. Paul O (Paul Okoye) – Founder of One Africa Music Fest
When it comes to taking Nigerian and African music global, Paul O is a pioneer. As the founder of One Africa Music Fest, he has been responsible for some of the biggest international shows featuring African artists.
Through his platform, stars like Wizkid, Burna Boy, Davido, Tiwa Savage, Diamond Platnumz, and Tekno have performed in sold-out arenas in London, Dubai, and New York.
If you are an upcoming artist, studying how Paul O created One Africa Music Fest can inspire you to see how far promotion can take you—not just locally, but globally.
3. Smade (Adesegun Adeosun Jr.) – Co-Founder of Afro Nation
Afro Nation is currently one of the biggest Afrobeats festivals in the world, and Smade is one of the men behind it. Based in the UK but proudly Nigerian, Smade has taken Afrobeats to Europe, America, and even the Caribbean.
Afro Nation has hosted Burna Boy, Wizkid, Davido, Asake, Rema, Fireboy DML, and Ayra Starr—proving that Nigerian music is now a global force.
For upcoming musicians, Smade represents the international bridge you need to dream of crossing.
4. Bamidele Adams (Bamis Entertainment)
Bamidele Adams, popularly known as Bamis, is a Lagos-based music promoter who has created countless platforms for rising stars. Through Bamis Entertainment, he organizes shows, concerts, and talent discovery events that give upcoming artists the spotlight.
Bamis has worked with fast-rising names like Seyi Vibez, Zinoleesky, Portable, and T.I Blaze, helping to connect them with larger audiences.
At Taculia Records, we recognize Bamis as one of the few promoters who still values the street-to-stage journey of Nigerian artists.
5. Billique – Digital Promotion Specialist
In today’s world, digital promotion is everything—and Billique is one of the names changing the game. Known for his expertise in online music promotion, Billique has been instrumental in helping artists blow up on platforms like TikTok, Instagram, YouTube, and Audiomack.
He has contributed to the success of artists like Rema, Ruger, Zinoleesky, and Ayra Starr. His strategies focus on viral trends, influencer collaborations, and smart digital marketing.
For any upcoming artist in Nigeria, learning from Billique’s methods can make the difference between staying underground or going viral.
6. Scoop Naija – Grassroots & Street Promoters
Scoop Naija is a collective of promoters who focus on the grassroots level of music promotion. They are the people on the streets, in clubs, lounges, and radio stations, ensuring that upcoming artists get heard.
They have supported Olamide, Small Doctor, Qdot, and Portable in connecting with street audiences. Their stronghold is in Lagos, Ibadan, and other parts of South-West Nigeria.
At Taculia Records, we value Scoop Naija because their street credibility is second to none.
7. Solly1x – Nightlife & Club Promotions
Solly1x is another young but powerful promoter in Nigeria’s nightlife scene. He works closely with artists, DJs, and clubs to ensure that new music gets massive play in Lagos and Abuja.
Artists like Asake, Poco Lee, Portable, and Bella Shmurda have benefited from his nightlife-driven promotions.
For upcoming artists, connecting with promoters like Solly1x can help them dominate nightlife—which is one of the fastest ways to blow in Nigeria.
8. Tobi Mohammed (Alhaji Popping) – Co-Founder of The Plug
The Plug is one of the biggest entertainment companies in Nigeria right now, and Tobi Mohammed, also known as Alhaji Popping, is one of the brains behind it.
The Plug manages top artists like Davido, Mayorkun, Peruzzi, and Small Doctor. They also promote events, brand deals, and international shows.
If you are looking for a promoter that can take you from local buzz to global stage, The Plug is one of the strongest names in Nigeria right now.
9. Abifade “Bayarn” Tomide – Talent Manager & A&R
Bayarn is one of the new-generation promoters and talent managers making waves in Nigeria. Known for his work as an A&R (Artists and Repertoire), Bayarn has helped scout and develop some of the hottest young stars.
He has worked with BNXN (Buju), Ruger, Victony, and Fave, helping them grow from underground names to mainstream artists.
Bayarn represents the future of promotion—where music discovery meets business strategy.
10. Muyiwa Awoniyi – Co-Founder of BSB / Manager of Tems
Muyiwa Awoniyi is best known as the manager of Grammy award-winning singer Tems, but his influence goes beyond that. As co-founder of BSB (Black Starline Business), he focuses on talent management, branding, and international promotion.
Through his guidance, Tems has gone from Lagos to winning a Grammy, collaborating with Drake, Wizkid, and Future, and performing on the world’s biggest stages.
For upcoming artists, Muyiwa Awoniyi is proof that with the right promotion and management, you can move from local to global.
Final Thoughts
The Nigerian music industry will keep growing bigger, but one truth remains—without promoters, there is no stage, no show, and no spotlight.
At Taculia Records, we encourage every upcoming artist to study these promoters, follow their moves, and seek out collaborations. Whether it’s nightlife promoters like Paulash, international giants like Paul O and Smade, or digital experts like Billique, these are the people shaping the future of Nigerian music.
If you are serious about your music career, don’t just focus on recording songs—connect with promoters who can put your sound in front of the world.
