When I first watched Mayorkun burst into the Nigerian music scene, I learned a valuable lesson about how digital platforms […]

Early in my journey managing independent talent rosters and analyzing record label signing models across Africa, I learned that signing […]

Working as a music strategist in Lagos, I have evaluated dozens of record label setups, and I learned early on […]

Navigating the modern music industry as an independent artist often feels like playing a high-stakes game where the rules change […]

Early in my journey managing digital music rollouts across Lagos, I sat through an intense catalog review meeting with an […]

Navigating the music business requires a sharp understanding of how your hard-earned revenue is split. Empire has become one of […]

Black Sherif is one African artists from Ghana who is getting so much attention globally since he signed a distribution […]

Early in my journey reviewing digital music rollout campaigns in Lagos, I sat with a team of A&R strategists watching […]

The Nigerian music industry has grown into one of the most powerful creative industries in Africa, and record labels are […]

There is a dangerous myth circulating in studio lobbies from Lekki to Ikeja that signing a major record deal guarantees […]